Meet The Troublemakers
Two old-school ad guys who've been cracking jokes and creating killer campaigns since 1995.
Hey, we're Shmuel Pollen and Carlos Wigle — two old-school troublemakers who've been cracking jokes and creating killer ad ideas since 1995.
Shmuel Pollen
Has generated over $2 billion in direct marketing sales through sharp copy and relentless execution.
Carlos Wigle
Has created iconic billboard campaigns for heavy hitters like NY Lotto and Morgan & Morgan — campaigns that stop traffic and stick in people's heads.
We're businessmen just like you. We understand that traffic is your lifeblood — and quality cold traffic is harder than ever to find.
That's why we stand for Two-Second Marketing — fast, bold, unforgettable impressions that actually convert.
Billboards. Big. Unmissable.
Coming to a city near you.
Welcome aboard. Let's flood your pipeline the old-fashioned way — only better.
— Shmuel & Carlos
Our Track Record
Our Team
I'm a relentless idea machine, direct-response wizard, and non-stop generator of golden marketing concepts that just won't quit.
My brain's always spitting out hooks, angles, and campaigns that turn traffic into treasure—while laughing at the competition the whole time.
I've generated over $1 billion in direct marketing sales for clients and brands (think high-ticket funnels, endorsements, and scalable offers that crush it).
Paired that with my law degree from Benjamin N. Cardozo School of Law, so I bring sharp strategy, risk-proof deals, and seamless execution to every partnership.
I've spent decades cracking jokes, building empires, and now teaming up with Carlos Wigle (the CCO legend) to bring two-second marketing to life—unskippable billboards that plant deeply held beliefs faster than you can blink.
I'm a dad, a thinker, a hustler, and yeah, my mind never shuts off when there's a better way to flood pipelines.
Let's make your traffic surge. Hit me up—I'm ready to spit gold for you
Hey! I'm Shmuel Pollen.
Hey! I’m Carlos Wigle
I'm Carlos. I am a visual thinker, conceptual solver and content creator.
I design, direct, write and think. Mostly while laughing.
I've had a knack of fostering the right energy that has allowed for agencies and companies to hit their creative strides. I think it’s my contagious cackle or maybe the work.
While at DDB NY, we won their first awards in 19 years.
At Anomaly, we received the title of Ad Age’s Agency A-List.
Over the past few years at McCann NY, we crushed it at Cannes.
I recently left the agency model to launch and lead an in-house creative department.
I’m a goofball. I’m a dad. I’m a stickler for craft and good tacos.
Oh, and I'm the only Irish, Mexican, Orthodox Jew in the world.
Ready to Work With Us?
Join the ranks of businesses and campaigns that trust Two Second Marketing for results that matter.